The PoP Shoppe
Packaging Design
As part of a collaborative team effort, we undertook the task of rebranding The Pop Shoppe to create a more youth-oriented and friendly image while preserving its retro aesthetic. The objective was to modernize the packaging to better compete in the market and appeal to a younger demographic, all while maintaining the nostalgic feel that long-time customers cherish.
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/af0dd94f-4ae6-4648-8a51-c9ca4906b03c_rw_1200.png?h=bc5bc015e294990960278a9c27f5a1df)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/35ba902f-8120-4136-bb79-04f5dffdff8a_rw_1200.png?h=b38bfe3236c8e5b622084df953a12f13)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/1873d4f4-1e64-433b-ac5f-cb0854fb5c23_rw_1200.png?h=7bf8a706e73f71ed5ced11991e664344)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/feea68a6-960c-4a1c-a8ca-d9fe77349702_rw_1200.png?h=f8a04ef5616b0e11cad007076ad7263a)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/035d4c7d-11f5-4d6f-a264-8d55bcc54745_rw_1200.png?h=3068cabb5727f8be52da9ebedb920105)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/6fedd07a-9648-4dc9-9500-aac9ce49a3d0_rw_1200.png?h=6601646505596fe9ad4781eeab8bcf6e)
Through multiple design iterations and feedback sessions, we chose a final design that featured a bold and vibrant color palette, with an emphasis on orange to reflect the flavor and attract attention.
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/af4892e3-0177-43ab-85c1-5ad7d7b98216_rw_1200.png?h=f16a70d2d760eac0b2fc30d0d7baa7f8)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/5f8332a4-a02f-4bf9-a724-2076819d2c9b_rw_1200.png?h=4b2c116fb845bac1e1fdaf8a465e6599)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/bd12003f-6824-4fb3-85d5-9f890cef1c99_rw_1200.png?h=fdebade12aab18736f200daa5681b3f6)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/f6fab82b-b440-4f49-af34-d8c104b40e2b_rw_1200.png?h=9a05b4ed574ff8dc95506af3cb7e33a0)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/2e300c8e-8126-4418-a394-bb267534f693_rw_1200.png?h=f7ad7580c0887079c014e8247732a315)
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/e8751413-6d16-4509-bbbe-173f09fcee19_rw_1200.png?h=21d6d01c5f6d6e3b34742aad0af72147)
We retained key retro elements such as the classic logo shape and vintage typography, updated with a modern twist, and added playful graphics, such as the stylized orange slice, to enhance visual interest and convey flavor.
![](https://cdn.myportfolio.com/dc2c2160-af9e-4b88-9ad8-fe71c749a809/3127873d-d528-4b32-ae00-f33c1ca17cd5_rw_3840.png?h=a3ded58f84d919985c02a6db097902fa)
The result of this project was a packaging design that successfully captured the attention of younger consumers while preserving the brand’s retro identity.