Classico
Classico Pasta Sauce Redesign for Special-Needs Consumers
For this project, we were tasked with brainstorming and considering a number of special-needs targets in addition to the aging population. Through this research and analysis, we chose to focus on individuals with limited hand mobility and strength, which can be due to conditions such as arthritis or other motor skill impairments. Our target was to redesign an existing consumer packaged product for this group to enhance their quality of life.
We decided to redesign the Classico pasta sauce packaging into a bottled sachet form. This form is easier to handle, lightweight, and requires less strength to open and dispense.
The new packaging features an easy-to-open cap and a flexible, squeezable body that allows for effortless dispensing of the sauce.
